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   <title>Respect for the position</title>
   <description>Respect for the position&lt;br /&gt;To respect other people have different positions. &lt;br /&gt;Be called &amp;quot;national treasures&amp;quot; generation master Ji Xianlin, never Yilaomailao. Every time visitors came to visit, he is early in the case of hat and clothes neatly in the book before the ride is good, heads held high, chin slightly adduction, sitting orderly to end is correct. In his view, chest sitting is a kind of respect for the guests. In the guests left, he must have sent out the door, say good-bye good-bye. &lt;br /&gt;One day in 1995, Bai Yansong for Ji Xianlin do &amp;quot;scholar interview.&amp;quot; At that time, Ji Xianlin sitting business cards ready to dig in the Bai Yansong handed him the moment, he stood up, bent over waiting for, so that the presence of all the people moving. There was praise too many people, the master is the master, a simple gesture, a few people can always do this? &lt;br /&gt;Time, the United States outstanding master of humor, Chaplin was about to perform on stage performances, an enthusiastic audience suddenly reminded him: &amp;quot;Master, you forgot to button the shirt buttons.&amp;quot; Chaplin Yi Zheng, quickly expressed his thanks and quickly Fasten the button. When the audience who walked away, he also quietly untied the button. This scene is just one reporter saw, and asked Chaplin: &amp;quot;Do you do so why bother?&amp;quot; Chaplin replied: &amp;quot;I want to play is a long-distance trekkers, release the button to better reflect his hard Lawton, the audience will leave life-like image. but to remind others of goodwill, we should reward the attitude of gratitude, to respect him! &amp;quot; &lt;br /&gt;For misunderstanding, we sometimes timely explanation, sometimes with disdain, while Chaplin was with a grateful heart to accept it. Their lowered position, does not distinguish, did not fight back, and even thank them for their concern, not that kind of respect do? &lt;br /&gt;Respect for others, there may be different ways, different position. Whether sitting or standing, is to thank, or put your own, can highlight sparkling personality. &lt;br /&gt;</description>
   <link>http://www.webthea.com/blog/blog/jobbs/general/2010/02/23/Respect-for-the-position</link>
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      <dc:creator>jobb</dc:creator>
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           General 
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   <source url="http://www.webthea.com/blog/rss.php?blogId=49&amp;profile=rss20">jobb&#039;s</source>
      <pubDate>Tue, 23 Feb 2010 03:31:34 +0100</pubDate> 
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   <title>Well being clinic</title>
   <description>Well being clinic&lt;br /&gt;I am in the beautiful new city opened a comprehensive clinic - &amp;quot;happiness clinic.&amp;quot; Is not my boast, whether it is physical or psychological ailments Yin Ji patients, there is no treatment I can not. &lt;br /&gt;At this point, Wen sat on a chair opposite me, could not help moan and groan. &lt;br /&gt;Anwen, 40-year-old master&amp;#39;s graduate, refined manners, a certain senior executives of large companies, there is a love of his wife and his loved daughter. &lt;br /&gt;&amp;quot;You busy today, how empty it?&amp;quot; I enthusiastically greeted Road. &lt;br /&gt;Wen looked tired, silent. &lt;br /&gt;&amp;quot;Where does it hurt?&amp;quot; I asked. &lt;br /&gt;&amp;quot;Where are not comfortable!&amp;quot; Wen said. &lt;br /&gt;&amp;quot;Come on, let me see. Appetite can also be right? How to sleep like? Urine is normal ... ...&amp;quot; &lt;br /&gt;&amp;quot;Hey.&amp;quot; Wen sighed and said, &amp;quot;my body did not have any questions, feel alive, that is boring ... ... the last home and are short of money, the total money is like thinking. Is consequently no shortage, and hand, was senseless ! &amp;quot; &lt;br /&gt;&amp;quot;Money is like!&amp;quot; I blurted out. &lt;br /&gt;&amp;quot;Money is happiness? Money for that? Is paper, a symbol.&amp;quot; Wen Hengha the mouth, and a look of disdain. &lt;br /&gt;&amp;quot;Also. The money this thing, do not bring health, would never bring.&amp;quot; I Samsam smile and said, &amp;quot;But, in addition to money, is there a better thing, it is the truth ... ...&amp;quot; &lt;br /&gt;&amp;quot;True? .. love, affection, friendship, are all hypocrites Which is true?&amp;quot; Wen Fen Fenran said, &amp;quot;Take me, for example, in the company&amp;#39;s two end in disappointment, in the home for vulnerable groups, You say I can happiness? &amp;quot; &lt;br /&gt;&amp;quot;According to your view, how happy that in the end?&amp;quot; He that said, I also puzzled. &lt;br /&gt;&amp;quot;I do not know.&amp;quot; Wen shook his head, his face said Wang Ran, &amp;quot;happiness, perhaps in the paradise it.&amp;quot; &lt;br /&gt;I solemnly said: &amp;quot;As the saying goes, heart disease should also medicine for the heart. However, your condition has reached a critical psychological methods rely on fear to be ineffective, may use drugs Caixing. So be it, I&amp;#39;ll give you a prescription medicine.&amp;quot; &lt;br /&gt;&amp;quot;That&amp;#39;s right ... ....&amp;quot; &lt;br /&gt;&amp;quot;Na Hao had.&amp;quot; &lt;br /&gt;&amp;quot;How much?&amp;quot; &lt;br /&gt;&amp;quot;... ... 1000.&amp;quot; &lt;br /&gt;500 money, drugs, I am twisting and doubled. Chemists and health, is not bargaining, it is recognized as the unspoken rules. Wen plenty of money, I am not black, he is indeed unreasonable. &lt;br /&gt;Sure enough, Wen Erhuamoshui, bring bag full of medicine left. &lt;br /&gt;Half a month later, Wen came again, and a door saying that medicine, to give the money to 5000! &lt;br /&gt;&amp;quot;A lot better, right?&amp;quot; I am concerned to say. &lt;br /&gt;&amp;quot;Well, half.&amp;quot; He nodded slightly. &lt;br /&gt;&amp;quot;Happiness advertising done well, good curative effect than happiness!&amp;quot; I Yaotouhuangnao said. &lt;br /&gt;Anwen took medicine, went to the door, looking back, said: &amp;quot;Actually, I simply did not suit your medicine.&amp;quot; &lt;br /&gt;&amp;quot;Ah -&amp;quot; I was surprised too crowed. &lt;br /&gt;Wen sweet smile, said: &amp;quot;I have heard can increase happiness, his wife and daughter flew into a grab and light. Oh, this drug really is a god! From then on, every day I returned home, greeted by smiling faces is the flowery , Seeing, Seeing, I also feel happy again. &amp;quot; &lt;br /&gt;&amp;quot;This ... ...&amp;quot; I have a stiff tongue. &lt;br /&gt;&amp;quot;Happiness is a feeling that it stems from people&amp;#39;s life experience and evaluation. To live in society, their happiness will inevitably be affected by the surrounding crowd, especially the family members left and right ... ...&amp;quot; Wen-like a philosopher like endless. &lt;br /&gt;&amp;quot;You, you still do not buy.&amp;quot; I faltered tells the truth, &amp;quot;this drug Jiufu addiction ... ...&amp;quot; &lt;br /&gt;&amp;quot;I am prepared to give my colleagues. Each one, according to the amount taken, you rest assured!&amp;quot; Wen said at least confidently. &lt;br /&gt;&amp;quot;Wish you happy every day!&amp;quot; I watched Wen left heart, blessed silence.</description>
   <link>http://www.webthea.com/blog/blog/madem/general/2010/02/22/Well-being-clinic</link>
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      <dc:creator>madem</dc:creator>
   <category>
           General 
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   <source url="http://www.webthea.com/blog/rss.php?blogId=48&amp;profile=rss20">madem</source>
      <pubDate>Mon, 22 Feb 2010 05:42:14 +0100</pubDate> 
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   <title>There is a love called wordy</title>
   <description>There is a love called wordy &lt;br /&gt;Really can not stand Mom&amp;#39;s wordy, and every few days to give me a call, a dozen is the Lao Bantian there were no major, long-winded pile of household chores, simply bored to death of the fast. &lt;br /&gt;One day, I finally could not stand her wordy, made a pass to her temper: &amp;quot;I know you old people are good for me, care for me, I Xinling . I am now very busy few important things you do not have to call me, my phone is a two-way fees, and expensive. &amp;quot;and then hung up the phone, I feel especially comfortable mood. You say that I Laodabuxiao, and mother had to wear a daily reminder of how much clothes to eat rice Mody? Funny. &lt;br /&gt;The next morning, I was confused sleep, cell phone then your life is called up, long and mournful sound. I grabbed a look at cell phone numbers, days, another maid. &lt;br /&gt;&amp;quot;Hey, what ah.&amp;quot; I asked the Mo Haoqi. &lt;br /&gt;&amp;quot;Nothing matters ah, I see the newspaper said, eating fried dough sticks to the body well, with a lot of lead and copper, are heavy metal, you can Do not eat breakfast fritters about her.&amp;quot; I simply have nothing to say on such a trifle to her also make a phone call came, it came so early to play. &lt;br /&gt;&amp;quot;Oh, know, do so early next time you call, I did not get out of bed yet.&amp;quot; I am going to hang phone. &lt;br /&gt;&amp;quot;I just want to call you earlier, for fear you get up to buy fried dough sticks eat them, can inform you as early as early to inform you of course, ah, eating fried dough sticks meal is eating one gram of lead-ah.&amp;quot; She also wordy up, I halo. &lt;br /&gt;&amp;quot;Well, I remember.&amp;quot; I once again ready to hang up. &lt;br /&gt;&amp;quot;Well, then we would be assured. I know that you answer the phone for money, but also know that telephone charges are really high, I let your dad sent a 500 to give you money, you take Jiaodianhuafei really. I do not want her son to play Phone also thought that a few cents provincial money, I wanted to say a few words with you. &amp;quot;Mother&amp;#39;s voice dragging tearful voice. At that moment, I suddenly felt a good nose acid, mercilessly give ourselves a slap in the face. I do not understand how such a matter? Mother belly 10 children, children not actually a mother belly. &lt;br /&gt;&amp;quot;Mom, you do not make me send money, then mother&amp;#39;s money a few phone calls I still have, I&amp;#39;ll always calls to you, I love you.&amp;quot; I cry loudly, to the world&amp;#39;s most ubiquitous another of the greatest maternal ordinary cry. &lt;br /&gt;Later, I used to and the mother on the phone chat, I like to listen to her long-winded, because I understand that there is a love of the world called wordy. &lt;br /&gt;</description>
   <link>http://www.webthea.com/blog/blog/madem/general/2010/02/22/There-is-a-love-called-wordy</link>
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      <dc:creator>madem</dc:creator>
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           General 
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      <pubDate>Mon, 22 Feb 2010 05:38:48 +0100</pubDate> 
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   <title>Rock is dead, people are living</title>
   <description>Rock is dead, people are living&lt;br /&gt;In 1997, my hometown had made a major flood. It was monstrous hundred years floods, the floods hit the waves rolled away along the coast of houses and trees. Our home because of off-shore remote, along with my home is a mountain, flood disaster caused by flooding is not housing, but the collapse landslide. After a fortnight after the floods around the time of labor under way in our house team under the slope candlenut pull soybeans, collapsing landslide suddenly appeared. We only see the tree slope under the sway of the summit, under the two slipped out of the gorge. A sudden catastrophe frightened all the people, we run to our house to escape, but suddenly found that our house did not escape the disaster. Our old house on the ground a few inches wide, instantaneous cracked precedent, Lou Faso, beams to avoid cracking sound of firecrackers, like the sound issue Pipibaba, housing on the same tile, like rain fall down. Although allowed their entire house is not the final collapse, but our houses are completely destroyed. That night, we take outside the house, a paved night. The next day started the investigation of parents intended to do another new home. Finally parents to determine the location of new homes a mile away from the old home place, a small way Mingjiao Lu family package. It is a woodland, cropland and hilly land is our home. , Where piles of rocks, to erect one of those rocks in the housing, you must first clean out of those rocks. The production team then were added into the labor Zhuade Jin, parents can only be in the ground during the day labor, the use of the morning and at night time cleaning rocks. My brother is using vacation time to help his parents with some small busy. &lt;br /&gt;Who rocks the biggest double-lesion so big, not many can be moved. Therefore, investigation at that time, the mother asked his father: &amp;quot;how to move such a large stone then?&amp;quot; His father said: &amp;quot;The stone is dead, people are living !&amp;quot; Father of the approach is in large stone dug on the edge of a large pit, lifting a big rock and then turn around, taking out those big rock buried. Some can be moved while under the direct lifting the threshold, or land used as a cornerstone of local materials. Therefore, we leave to go home to help their parents busy, that is to help lifting the stones, take sleepers. Some sleepers are cumbersome that we simply can not even move, the parents told us to get sleepers often are the parents shoulders lifting the stones, can no longer separate the energy come. Therefore, we take the action not only to faster sleepers, but also must be accurate. So, when my father to remind us: &amp;quot;Sleeper is dead, people are living . You can not even moved on the rolling .&amp;quot; After his father this reminder each time we can accurately specify the location of the sleepers rolled . Cypriot rock as well. The huge stone can not be beaten once stood up to be a little pad up, only when the stone was pad to a certain point of view in order to play a stand up at once. So Cypriot stone, we have to hurry to find a suitable small stones, with a round of Cyprus do not live, do not plug into the thick of thin, enough of thickness, when my father to remind us: &amp;quot;rock is dead, people are living. thinned and not, hastened to get thick. &amp;quot;so after a period of time, effort, and our housing market will drive out. And then after several months of efforts, a new home in the spring from the ground. &lt;br /&gt;In the newly made Nadong a new house, I only stayed eight years, and then they leave their villages to go career in the. But times had changed, the father&amp;#39;s words had a profound headlong into my heart. Simple words of his father inadvertently point is that the truth of life. Of the world&amp;#39;s goods is dead, but the people are living, only we need to change yourself, we will have ways for those items. The same is true of our life, sometimes we just need a change lightly, direction, or point of view, we can liberate ourselves from the predicament coming out into a new world. &lt;br /&gt;</description>
   <link>http://www.webthea.com/blog/blog/jobbs/general/2010/02/23/Rock-is-dead-people-are-living</link>
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      <dc:creator>jobb</dc:creator>
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           General 
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      <pubDate>Tue, 23 Feb 2010 03:30:37 +0100</pubDate> 
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   <title>Mama call</title>
   <description>&lt;p&gt;Mama call &lt;br /&gt;When I went to bed at night 11 points under the snow outside the window. I shrink into the quilt inside, pick up the alarm clock, alarm clock was found stopped - I forgot to buy batteries had. Days so cold, I would not rise again. I called my mother I called long-distance telephone: &amp;quot;Mom, I did the battery alarm clock, and the company wanted to go to a meeting tomorrow, to catch an early, six o&amp;#39;clock, when you give me the phone told me to get up it.&amp;quot; The voice of mother apart, Wang Dan a little dumb, it may have been asleep, she said: &amp;quot;Well, well-behaved.&amp;quot; &lt;br /&gt;Phone rings when I was doing a dream, outside the dark days. Mom over there, said: &amp;quot;Little orange you quickly get up at a meeting today.&amp;quot; I Taishou watch until 5:40. I cried impatiently, &amp;quot;I did not call you 6:00? I would also like to it was you stir in!&amp;quot; Mom in Wang Dan&amp;#39;s light suddenly do not speak, and I hang up the phone. &lt;br /&gt;Up and grooming is good, go out. Ah really cold weather, filled the snow, a vast expanse between heaven and earth. Bus station, I kept stomped the stage. Around the dark, I was standing next to two white-haired old man. I listened to the old gentleman to the old woman said: &amp;quot;You see you did not sleep one night, as early as reminders, I started a few hours, and now wait so long.&amp;quot; &lt;br /&gt;Yes ah, the first shuttle trip even five minutes to come to it. Vehicles finally came, I on the train. Car is a very young lad, he was waiting for me after the deep hum in the car to drive away. I said: &amp;quot;Hey, driver, here are two old people do, the weather was so cold, people waiting for a long time, how can you range them on the bus and drove?&amp;quot; &lt;br /&gt;That very vigorous young man said: &amp;quot;Never mind, that was my mom and dad! Today is my first day of the open bus, they look at me!&amp;quot; &lt;br /&gt;I suddenly began to cry. I saw my father sent a short message: &amp;quot;daughter, she says she is not good, she has not slept well, woke up very early for fear you&amp;#39;ll be late.&amp;quot; &lt;/p&gt;&lt;p&gt;Suddenly remembered a Jewish proverb: &lt;br /&gt;Something my father to his son when the son, smiling. &lt;br /&gt;Something to his father when his son, my father cry. &lt;/p&gt;</description>
   <link>http://www.webthea.com/blog/blog/madem/general/2010/02/22/Mama-call</link>
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      <dc:creator>madem</dc:creator>
   <category>
           General 
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   <source url="http://www.webthea.com/blog/rss.php?blogId=48&amp;profile=rss20">madem</source>
      <pubDate>Mon, 22 Feb 2010 05:41:49 +0100</pubDate> 
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   <title>The power of discourse</title>
   <description>The power of discourse &lt;br /&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp; Recently, I saw this a parable: There are a group of frogs in the woods walk through time, of which two fell into a deep pit. Fortunately, the frog who had gathered to Kengbian. When to see a deep pit, the pit outside of the frog told Nazhi desperate to bounce outside the frog: Do not in vain, and you just jumped to disagree. A frog that the other frogs say, gave up and finally fell to the ground dead. The other frog continued efforts to jumping. Other frog continued to kept telling him not to make the task harder. But the frog harder. He was finally out of pit outside. The original frog was deaf, he has that other frogs, and then encourage him to jump out.&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;br /&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp; Carefully taste it is fable, I am deeply inspired by: Sometimes the power of language was so great! If anyone said about the plight of people who will have an impact. The plight of a people be encouraged, it will revive, survive the storm. If a person in dire straits heard of that pessimism, malicious words, for he will be a devastating blow. The teacher&amp;#39;s discourse effect for the development of students is particularly important. The teachers to pick up the recognition of weapons, to enable students to taste the joy of being recognized and establish confidence.&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;br /&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp; Educators Diesterweg once said: &amp;quot;Teaching is not the essence of art to teach, but to inspire, awaken and inspire.&amp;quot; Qing thinkers and educators Yen Yuan said: &amp;quot;The number of sub-10 before, not as good as a long sub-awards . &amp;quot;True education is not based on irony, sarcasm, harsh language and insults, there are also not a single educator to rely on punishment and sanctions to achieve the goal of education. So please, treat the child as faltering start, full of hope and expectations, to appreciate each and every student into the heart, so that the students encountered difficulties and setbacks, even 1:00, but also the courage to escape from the &amp;quot;pit.&amp;quot; &lt;br /&gt;</description>
   <link>http://www.webthea.com/blog/blog/jobbs/general/2010/02/23/The-power-of-discourse</link>
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      <dc:creator>jobb</dc:creator>
   <category>
           General 
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      <pubDate>Tue, 23 Feb 2010 03:29:11 +0100</pubDate> 
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   <title>Among the emerging</title>
   <description>&lt;p&gt;Among the emerging media formats in China, mobile, digital TV and IPTV  deserve mention along with LCD screens. The combined advertising spend on these  is likely to grow at internet speed: around 30% this year and 60% the next.&lt;/p&gt; &lt;p&gt;China already has the world&amp;#39;s largest mobile user base of 467 million users.  Beware however that statistics alone do not a functioning medium make. The first  obstacle is the service provider. China Telecom is still developing its skills  in marketing non-voice and advertising services. The total market scale of China  mobile non-voice or value-added services was around U$8 billion in 2006 centred  around SMS/MMS,IVR,gaming and music. (IVR is Interactive Voice Response, an  added-value mobile phone service). Advertising forms only a small part:  estimates range from U$14 million to U$40 million depending how one classifies  mobile advertising.&lt;/p&gt; &lt;p&gt;&lt;br /&gt;Regulation permitting, 3G is expected to arrive in 2008, and it will  boost mobile advertising. Today, 17 million use mobile phones for web access and  35 million followed World Cup soccer news by mobile. The mobile phone is widely  expected to be a key element in buzz or viral marketing, though we emphasize  this model is still experimental. Regulation will do most to shape the future of  mobile marketing viability. &lt;/p&gt; &lt;p&gt;Like mobile, digital TV in China is not quite the same animal as it is in the  rest of the world. Today, &amp;#39;digital&amp;#39; refers more to a transmission mode rather  than differentiated content or a means of advertising. Its impact is being felt  not so much as an interactive advertising medium but through its effect on TV as  we know it. According to SARFT&amp;#39;s schedule timeline, major cities in China should  complete digital switch-over by 2008 and the Olympic Games will be broadcast  entirely in digital. By 2015, analogue broadcasting and TV will be phased out  completely. There are more than 10 million DTV viewers in China now with some  cities like Hangzhou and Qindao already having completed the transition. As more  channels and services (like e-&lt;br /&gt;government information, weather forecasts,  citizen information channels and EPGs) build in the digital  space,individualization of viewing choices as opposed to traditional viewing  behaviour is a big shift. Dayparts like off-prime and genres other than the  ubiquitous TV drama will gain traction. Already DTV homes show a marked  difference in viewing patterns: off-prime and late prime are the biggest gainers  in daypart ratings.&lt;/p&gt;</description>
   <link>http://www.webthea.com/blog/blog/precise/gnral/2010/03/15/Among-the-emerging</link>
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      <dc:creator>lioukih</dc:creator>
   <category>
           Général 
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   <source url="http://www.webthea.com/blog/rss.php?blogId=50&amp;profile=rss20">Precise</source>
      <pubDate>Mon, 15 Mar 2010 06:01:33 +0100</pubDate> 
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   <title>Ideally</title>
   <description>&lt;p&gt;Ideally, based on response mechanisms, broadcasters will be able to address  DTV viewers willing to pay for superior entertainment and information. In  theory, subscription revenue will replace advertising revenue, and arisings of  mass-reach audiences will become scarcer. However the dearth of &amp;#39;superior&amp;#39;  content is a barrier to this. Consumers are not so keen to pay. More Chinese  will download a thirty-minute television show accompanied with ads at a cost of  U$1 than pay U$2 to get the same thing without ads. This medium is at a nascent  stage in marketing terms and the future impact on advertising or broadcast  revenue is unclear.&lt;/p&gt; &lt;p&gt;IPTV faces even bigger hurdles. It will require cooperation between telecom  providers and TV channels who currently own the content. It is difficult to  envisage this happening rapidly. Also, a successful IPTV roll-out would involve  agreements across different regions, which again is a difficult task. Despite  the issues, China Telecom is a key proponent of IPTV - which will drive its  online connectivity services &amp;ndash; and media owners like East TV are tying up with  telecom carriers to provide IPTV-specific content. With the emergence of useful  applications and improvement in technology, the market is expected to grow  thanks to the Olympics. This is expected to result in 4.5 million subscribers  and US$231 million in set-top box (STB) revenue in 2008.Presently only Shanghai  and a few South China cities have noteworthy levels of IPTV users.&lt;/p&gt; &lt;p&gt;From the consumer perspective, most are used to free TV, and familiarity with  IPTV is low. Though set- top boxes are priced at around US$63 this is still  perceived as an unwanted cost. Movies on demand is the service most people want  from IPTV. There is also large potential in the services of video chatting,  online gaming, online studying and so on. As for the 11 associated applications  in a recent survey, TV-based applications and movies on demand garner higher  interest than other interactive applications - though the video phone has some  takers.&lt;/p&gt; &lt;p&gt;Away from the interactive space, LCD screens are a strong existing medium  spanning commercial buildings,residences, supermarkets and transit media. Since  its successful NASDAQ IPO in 2005 and absorption of rival Target Media, Focus  Media has consolidated its lead. It has approximately 85,300 display units in  its commercial location network, 38,700 display units in its in-store network,  and 99,700 advertising poster frames installed in China. Growth in this sector  is coming from rate hikes, broadening the advertiser base and geographical  expansion into lower-tier cities. Currently spends are around U$160 million and  expected to grow at 30% and 50% over the next two years. Rate rises in the top  markets have not met with uchopposition so far.&lt;/p&gt; &lt;p&gt;One consequence of Focus Media&amp;#39;s success has been that many municipal  governments have begun to back their own local LCD ad network on buses or other  transport networks, as has the recently relaunched Touch Media. Mobile TV -  where there is actual broadcast and content and not just advertising as in the  case of Focus LCDs - are also growing rapidly. In Shanghai, the medium reaches  more than three million commuters daily. Companies like Bus-online now have  15,000 buses each fitted with a pair of LCD TV screens (called &amp;#39;terminal  receivers&amp;#39;) in 30 cities&lt;/p&gt;</description>
   <link>http://www.webthea.com/blog/blog/precise/gnral/2010/03/15/Ideally</link>
   <comments>http://www.webthea.com/blog/blog/precise/gnral/2010/03/15/Ideally</comments>
   <guid>http://www.webthea.com/blog/blog/precise/gnral/2010/03/15/Ideally</guid>
      <dc:creator>lioukih</dc:creator>
   <category>
           Général 
        </category>
   <source url="http://www.webthea.com/blog/rss.php?blogId=50&amp;profile=rss20">Precise</source>
      <pubDate>Mon, 15 Mar 2010 06:04:09 +0100</pubDate> 
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  <item>
   <title>The Chinese</title>
   <description>&lt;p&gt;The Chinese economy grew 10.7% last year and is likely to maintain this  momentum in the near future; 11.1% was recently recorded for the first quarter  of 2007, which is a little too much momentu for some.&lt;/p&gt; &lt;p&gt;The Asian Development Bank (ADB) publishes an annual Asian Development  Outlook. The March 2007 edition expects economic growth will moderate slightly  in the next two years because of tight macroeconomic controls and government  intervention to alter the growth pattern.&lt;/p&gt; &lt;p&gt;Yet even after this &amp;#39;slowdown&amp;#39; the economy is estimated to grow 10% in 2007  and 9.8% in 2008. It is no surprise that media investment continues to rise  strongly.&lt;/p&gt; &lt;p&gt;As China provides more and more growth for global giants and as local Chinese  companies increase focus on brand-building, we estimate media investment will  increase 19% in 2007. This is actually rather restrained compared to recent  years, but many marketers are conserving funds for the 2008 Olympic bonanza.&lt;/p&gt; &lt;p&gt;The Beijing Olympics will we think accelerate media investment growth to 29%  in 2008, though this would still be in line with the 24% compound-average annual  media growth 2001-2006.&lt;/p&gt; &lt;p dir=&quot;ltr&quot; style=&quot;margin-right: 0px&quot;&gt;Three key factors propel media  investment:&lt;/p&gt; &lt;blockquote dir=&quot;ltr&quot; style=&quot;margin-right: 0px&quot; dir=&quot;ltr&quot; style=&quot;margin-right: 0px&quot;&gt; &lt;p dir=&quot;ltr&quot; style=&quot;margin-right: 0px&quot;&gt;Rising incomes and low consumer price  inflation fuel consumer demand and hence topline sales growth for marketers.  Urban per-capita disposable income grew 87% between 2000 and 2006 from U$816 to  U$1,527. Retail sales also nearly doubled (at current prices) between 2000 and  2005. &lt;/p&gt; &lt;p dir=&quot;ltr&quot; style=&quot;margin-right: 0px&quot;&gt;As retail distribution extends to 600  smaller cities, marketers will spend more money reaching these new consumers as  they catch up with their Shanghai compatriots.&lt;/p&gt; &lt;p dir=&quot;ltr&quot; style=&quot;margin-right: 0px&quot;&gt;Media inflation will also continue to drive  the increase in investment. Television especially remains a sellers&amp;#39; medium in  which the big channels like CCTV, Beijing TV and Shanghai Media Group have  strong negotiating power as they deliver key audiences and markets and have no  competitors that can match them. Also,the demand for airtime remains very high  compared to&lt;br /&gt;the supply on these big TV channels, where strict airtime  restrictions apply. We expect media price inflation of around 15% in the coming  year.&lt;/p&gt;&lt;/blockquote&gt; &lt;p dir=&quot;ltr&quot; style=&quot;margin-right: 0px&quot;&gt;In summary the China media market will  continue to be among the most exciting in the world.Advertiser options multiply,  especially in the digital space, plus events, sponsorship and other branded  content, providing many new ways for advertisers to explore connections with the  consumer.The line between above and below the line is blurred. The Olympics will  blur this further. Finally a key indicator which makes us extremely bullish on  China is the adex-to-GDP ratio. This has more than doubled in the past five  years to nearly 1% today, which is approaching USA levels and already exceeds  that of Western Europe. We expect the dragon will soon catch up with the eagle  on this metric.&lt;/p&gt;</description>
   <link>http://www.webthea.com/blog/blog/precise/gnral/2010/03/15/The-Chinese</link>
   <comments>http://www.webthea.com/blog/blog/precise/gnral/2010/03/15/The-Chinese</comments>
   <guid>http://www.webthea.com/blog/blog/precise/gnral/2010/03/15/The-Chinese</guid>
      <dc:creator>lioukih</dc:creator>
   <category>
           Général 
        </category>
   <source url="http://www.webthea.com/blog/rss.php?blogId=50&amp;profile=rss20">Precise</source>
      <pubDate>Mon, 15 Mar 2010 06:07:38 +0100</pubDate> 
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